{"id":875,"date":"2018-03-20T18:13:34","date_gmt":"2018-03-20T18:13:34","guid":{"rendered":"https:\/\/career.adobeawards.com\/?p=875"},"modified":"2018-03-23T00:03:54","modified_gmt":"2018-03-23T00:03:54","slug":"career-check-luke-guyer","status":"publish","type":"post","link":"https:\/\/career.adobeawards.com\/?p=875","title":{"rendered":"CAREER CHECK: Luke Guyer"},"content":{"rendered":"

Want to know what it takes to win the ADAA? You might start by asking recent School of Visual Arts<\/a> grad Luke Guyer; he took back-to-back top honors in the Commercial \u2013\u00a0Animation\/Motion Graphics category in both 2016 and 2017. We checked in with him about his transition to the working world and his new role at DE-YAN<\/a> in New York City.
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\nLuke Guyer, back-to-back ADAA Commercial \u2013\u00a0Animation\/Motion Graphics winner, 2016 and 2017.<\/em><\/p>\n

<\/p>\n

NAME:\u00a0<\/strong>Luke Guyer<\/p>\n

VITALS:\u00a0<\/strong>BFA, Design, School of Visual Arts (2017)
\nWinner<\/a>, Commercial \u2013\u00a0Animation\/Motion Graphics, Adobe Design Achievement Awards, 2017
\nWinner<\/a>, Commercial \u2013\u00a0Animation\/Motion Graphics, Adobe Design Achievement Awards, 2016
\n\u2026and lots of other honors<\/a> (already!)<\/p>\n

ADOBE:<\/strong> What are you working on these days?<\/p>\n

LUKE: <\/strong>Right now I\u2019m the Senior Motion Designer at DE-YAN<\/a> in New York. DE-YAN is a multidisciplinary design studio that focuses on creative concepting, art direction, graphic\/motion design, and event design for the worlds of luxury, fashion, and beauty.<\/p>\n

A: <\/strong>What do you love about what you do?<\/p>\n

LG: <\/strong>The clients we work with, the jobs we take on, and the responsibility I have in the studio are exactly what I\u2019ve been searching for since I graduated from the School of Visual Arts back in May 2017. We work in the fashion world, and I get to create a vibe around my work that I would usually have to save for personal explorations. In my past professional experience, I\u2019ve often hit this wall where the jobs I was working on didn\u2019t satisfy my personal creative needs. This was especially true at large studios where I often felt like a small cog in a huge machine; I would go home craving work that felt truly inspiring on a personal level.<\/p>\n

But at DE-YAN I have such a big role in projects that I\u2019m completely creatively satisfied at the end of the day. My taste and interests align exactly with the work the studio produces. And because we\u2019re a relatively small shop, we\u2019re able to be extremely selective with the work we take on; we can choose projects because the creative lines up with the studio\u2019s aesthetic.<\/p>\n

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\nStill from one of Luke\u2019s recent projects at DE-YAN.<\/em><\/p>\n

A: <\/strong>What have you found particularly challenging as you\u2019ve transitioned to the working world from school?<\/p>\n

LG: <\/strong>Since graduation I\u2019ve really come to terms with what makes me creatively fulfilled in my work life and what kind of position I need to be in to achieve that. I need to feel a connection to the work I\u2019m producing to be satisfied with myself at the end of the day.<\/p>\n

It was extremely challenging to find a studio where my interests aligned and I could have the creative control I craved. I always knew that whatever situation I found myself in was the culmination of actions I myself had taken, and that situation would persist unless I made a change. When I felt unhappy with my circumstances I made sure to change them until I figured out exactly where I needed to be. I didn\u2019t want to settle for anything in my professional life because I knew that would only come with frustration down the road.<\/p>\n

The most challenging part has been figuring out how to produce the work I want to create within the confines of the professional world. It took a bit of time but right now I could not be happier with my position at DE-YAN and the work we\u2019re making.<\/p>\n

A: <\/strong>Tell us about your winning entry in last year\u2019s ADAA<\/a>: the 2017 SVA Motion Graphics Portfolio Screening Opener<\/em><\/a>.<\/p>\n

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\nStill from Luke\u2019s 2017 ADAA winning entry, \u20182017 SVA Motion Graphics Portfolio Screening Opener\u2019.<\/em><\/p>\n

LG: <\/strong>This project is very special to me because it was the final piece I produced during my time in school. It felt like the culmination of everything I learned those four years, focused into one project.<\/p>\n

The goal of the opener was to illustrate a journey, both literally and figuratively. Elements that resonate with SVA’s international population are present throughout the opener. I hoped that, in the end, the audience would feel connected as everyone comes together to celebrate all the hard work of the previous year.<\/p>\n

A: <\/strong>What was your winner experience at Adobe MAX<\/a> like?<\/p>\n

LG: <\/strong>I made great friends with some of my fellow ADAA winners. I think this competition is such a great way to bring young, talented, passionate artists together to simply communicate and connect with each other. Making lasting and honest connections like the ones I made is really something special. Also, Adobe MAX is super fun for people like me who are excited to check out all the new tech that hasn’t been released yet!<\/p>\n

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\nLuke Guyer and his fellow 2017 winners at the MAX Bash in Las Vegas.<\/em><\/p>\n

A: <\/strong>Do you ever get totally freaked out about the future?<\/p>\n

LG: <\/strong>The thought of getting stuck and not growing as a creative definitely scares me. I think it\u2019s easy to start feeling too comfortable with your current situation and stop striving for something greater, especially when life gets complicated and you have other things to worry about besides your creative growth. We all get in those creative lulls sometimes, but coming out stronger on the other side is where you really grow. Being mindful and honest with myself about all these feelings makes me feel good about my future.<\/p>\n

A: <\/strong>What\u2019s the best piece of advice you can give a student, who wants to pursue motion graphics, or win the ADAA and launch their career?<\/p>\n

LG: <\/strong>If I were talking to my younger self I would say three things\u2026<\/p>\n

First, and most important in my opinion, is to be humble but also confident about yourself and your work. There\u2019s something really impactful about silent confidence, and having that internal confidence while still being open to feedback and input is a great way to grow as a creative.<\/p>\n

Second is to not be afraid to experiment and push your work. School is the perfect time to figure out what drives you to create. Find what motivates you to produce your best work and dive in. I find it easier to be experimental at first, get all my crazy ideas out there (even if they sound terrible), and then chisel, polish and refine them to create something that works.<\/p>\n

The last thing is collaborate! Reach out to other students, music producers, creatives of different mediums or even people you look up to and just share your work. See if they\u2019re open to a potential collaboration. It\u2019s such a great way to learn more about yourself. I think it\u2019s also important to do this in school because sometimes you can get caught up just doing your own thing and it\u2019s nice to gain a fresh perspective.<\/p>\n

But it is<\/em> also great to do your own thing sometimes! A healthy balance between the two is where I try to stay.<\/p>\n

A: <\/strong>How will you know when you\u2019ve \u201cmade it\u201d?<\/p>\n

LG: <\/strong>This feeling of “making it” is something that grows inside you very slowly. Early on in your career you can doubt that you’ll ever “make it”. You’ll see other people you look up to and think “how can I ever reach that level of success”? After some time committing to your passion and putting in an honest effort to better yourself and your work, that feeling of “making it” slowly starts to come to fruition. I think being honest and confident about yourself and the work you\u2019re putting out in the world puts you on the right path to “making it”.<\/p>\n

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Want to know what it takes to win the ADAA? You might start by asking recent School of Visual Arts grad Luke Guyer; he took back-to-back top honors in the Commercial \u2013\u00a0Animation\/Motion Graphics category in both 2016 and 2017. We checked in with him about his transition to the working world and his new role […]<\/p>\n","protected":false},"author":1,"featured_media":876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":[],"categories":[2],"tags":[30,41,76,45,78,74,77,75,31],"_links":{"self":[{"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/posts\/875"}],"collection":[{"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=875"}],"version-history":[{"count":6,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/posts\/875\/revisions"}],"predecessor-version":[{"id":893,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/posts\/875\/revisions\/893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/media\/876"}],"wp:attachment":[{"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}