{"id":537,"date":"2015-11-18T11:44:07","date_gmt":"2015-11-18T11:44:07","guid":{"rendered":"https:\/\/career.adobeawards.com\/?p=537"},"modified":"2015-11-20T10:01:52","modified_gmt":"2015-11-20T10:01:52","slug":"industry-expert-matteo-bologna","status":"publish","type":"post","link":"https:\/\/career.adobeawards.com\/?p=537","title":{"rendered":"Industry Expert – Matteo Bologna"},"content":{"rendered":"

Founding partner and creative director of Mucca Design<\/a>,
\nPresident of the Type Directors Club<\/a><\/p>\n

\"62606-9537052-matteo_bologna_004_jpg\"<\/a><\/p>\n

\u2018I became a graphic designer because i bought a laptop.\u2019<\/em><\/p>\n

\u2018Precision is what really makes the difference between good and bad design.\u2018<\/p>\n

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Born and raised in Milan, Italy, Matteo\u2019s grounding in architecture, graphic design, illustration and typography facilitated his early business successes and inspired his decision to create a New York agency.<\/p>\n

Bologna came to the U.S. from Italy in 1944 because he wanted to escape having to use innuendos and photos of sexy women in his designs. Although he started as an illustrator at age 18 and became a graphic designer because \u201che bought a laptop,\u201d his company has made designs for grocery stores, restaurants and food packages.<\/p>\n

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\"mucca-logo\"<\/a>
\nUnder Matteo Bologna\u2019s direction the Mucca Design team has solved numerous design challenges and created uniquely successful identities for widely varied brands, among them Adobe, Agicola, Balthazar, Country, Harper Collins, Andr\u00e9 Balazs\u2019 Hotels AB, Random House, Rizzoli, Sant Ambroeus, Schiller\u2019s, the Standard Hotel Restaurants in Los Angeles, and Target. Mucca Design is also responsible for the highly successful re-branding of Rizzoli in Italy and its paperback division, BUR.<\/p>\n

\"Agricola9_cs1-998x645\"<\/a><\/h6>\n
mucca’s work for Agricola \u00a0\u00a0 (http:\/\/mucca.com\/case-studies\/agricola\/)<\/h6>\n

\"GQ1_cs\"<\/a><\/p>\n

mucca’s work for GQ \u00a0\u00a0 (http:\/\/mucca.com\/case-studies\/gq\/)<\/h6>\n
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His multidisciplinary background in architecture, graphic design, illustration, and typography facilitated his early business successes and inspired his decision to create a New York branding and design agency.<\/p>\n

\"TDC-monogram\"<\/a><\/p>\n

Matteo is the President of the Type Directors Club and former board member of AIGA\/NY. He frequently lectures about branding and typography around the world.
\nThe Type Directors Club is run by a board of type enthusiasts with outstanding credentials and an unbelievable drive to help educate about type and lettering, and celebrate typographic excellence in the fields of type design, graphic design, and lettering.<\/p>\n

The designs and typography produced by the Mucca Design team have been widely recognized by industry publications, competitions and exhibitions, including: AIGA, Communication Arts, Eye, Graphis, HOW, PRINT, STEP, The Art Directors Club, The James Beard Foundation, and The Type Directors Club.<\/p>\n

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