{"id":419,"date":"2015-11-11T12:09:11","date_gmt":"2015-11-11T12:09:11","guid":{"rendered":"https:\/\/career.adobeawards.com\/?p=419"},"modified":"2015-11-11T17:00:21","modified_gmt":"2015-11-11T17:00:21","slug":"steve-tolleson","status":"publish","type":"post","link":"https:\/\/career.adobeawards.com\/?p=419","title":{"rendered":"Industry Expert – Steve Tolleson"},"content":{"rendered":"

Principal and Creative Director | Tolleson<\/a><\/p>\n

“Good design is clear thinking and clear thinking is good for business.”<\/span><\/em><\/p>\n

Tolleson Design is a creative agency located on San Francisco’s historic Jackson Square. Throughout their 31 years, they’ve delivered branded experiences at a range of marketing touchpoints for clients large and small around the world.<\/p>\n

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In the course of the studio\u2019s 30+-year history, Steve Tolleson can count among his clientele a notable group representing a broad range of industries and interests. From Adobe<\/strong> and Cisco<\/strong> in technology and Gilead<\/strong> in science, to Sephora<\/strong> and Steelcase<\/strong> in the consumer segment, and Nike, EA<\/strong> and Cartoon Network<\/strong> in sports and entertainment, Tolleson commands a breadth of experience uncommon for a studio of its size. They patched together an amazing team of talent and creativity.<\/p>\n

In 1999, Princeton Architectural Press published a monograph on the Tolleson studio titled SoakWashRinseSpin<\/strong>. The book has become an industry standard as it chronicles the studio\u2019s unique problem-solving methodology as evidenced through examples of its exceptional creative work in the categories of corporate \/ brand identity, packaging, environments, interactive media and annual reports.<\/p>\n

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Adobe Creative Cloud<\/h6>\n

In collaboration with Adobe Studio, Tolleson was tasked with creating the visual expression of the Creative Cloud. Our goal was to create an image that conveyed the groundbreaking concept of untethered creativity. It also needed to integrate the comprehensive Creative Suite 6 experience and speak to the collaborative aspect of the cloud. Above all, it had to be visually stimulating. <\/span>The creative spirit is what motivates Adobe to develop products that expand possibilities and unleash potential. Put simply, Adobe enables creativity. With the Creative Cloud, Adobe has revolutionized the creative process, empowering users to harness their ideas anytime, anywhere. Combining application, service and collaboration into one subscription-based platform, it\u2019s a glimpse into the future of content creation. For Adobe, it\u2019s just the beginning.<\/span><\/p>\n

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