{"id":1001,"date":"2018-08-31T21:28:42","date_gmt":"2018-08-31T21:28:42","guid":{"rendered":"https:\/\/career.adobeawards.com\/?p=1001"},"modified":"2019-12-09T21:18:26","modified_gmt":"2019-12-09T21:18:26","slug":"words-of-wisdom-from-the-adaa-judges","status":"publish","type":"post","link":"https:\/\/career.adobeawards.com\/?p=1001","title":{"rendered":"Words of Wisdom from the ADAA Judges"},"content":{"rendered":"

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We asked the final judges of the 2018 Adobe Design Achievement Awards<\/a>\u00a0to share their impressions with us, having just looked at two thousand of the very best student projects from around the world. What surprised them? What do they want to see more of in the 2019 competition? Read on for a few of their candid responses\u2026<\/p>\n

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ADOBE:\u00a0<\/strong>What\u2019s your overall impression of the caliber of work in this year\u2019s competition?<\/em><\/p>\n

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KRISTINE ARTH
\n<\/strong>Design Director & Founder, Lobster Phone<\/strong><\/p>\n

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\u201cThe caliber of the work is really high and I\u2019m not surprised by that, but what I also found interesting was the fact that the detail, the curation, and the presentation was also phenomenal.\u201d<\/p>\n

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Christoffer Bjerre
\n<\/strong>Art Director<\/strong><\/p>\n

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\u201cThe work overall is very polished. The students seem to have a very good grasp of the tools: I\u2019d call it a very high standard.\u201d<\/p>\n

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\n\u201cHabitat<\/a>\u201d by Tom Hegen, Winner, Social Impact \u2013\u00a0Photography \/ Print \/ Illustration \/ Graphic.<\/em><\/p>\n

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ADOBE:\u00a0<\/strong>What surprised you or really stood out to you in this year\u2019s entries?<\/em><\/p>\n

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FOREST YOUNG
\n<\/strong>Global Design Principal, Wolff Olins<\/strong><\/p>\n

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\u201cOne of the things that stood out to me was how nuanced these students are with time-based imagery: understanding how to tell a story across time, from a static graphic image, to how such an\u00a0image moves and expresses itself.\u201d<\/p>\n

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GORDON SILVERIA
\n<\/strong>Director of Digital Arts Education Technology, Academy of Art University<\/strong><\/p>\n

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\u201cOne thing I found striking was the students\u2019 ability to use animation and digitalization for found stories like TED Talks and poetry and even just random conversations. And the high level of professionalism \u2013\u00a0a lot of it didn\u2019t even seem like student work.\u201d<\/p>\n

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\n<\/a>Still from \u201cColor<\/a>\u201d by Wooyoung Kim, Winner, Commercial – Animation \/ Motion Graphics.<\/em><\/p>\n

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ADOBE:\u00a0<\/strong>What would you like to see more of in the 2019 competition?<\/em><\/p>\n

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ADRIANA VILLAGRAN
\n<\/strong>Engineer, Adobe<\/strong><\/p>\n

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\u201cWe saw some really phenomenal projects \u2013\u00a0final products<\/u>. But it\u2019s important to remember that you\u2019re curating a whole story and a process and be sure we get a good picture of what that is. I\u2019m looking for more than just the final product.\u201d<\/p>\n

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BEATE FRITSCH
\n<\/strong>Senior Experience Designer, Lead, Adobe<\/strong><\/p>\n

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\u201cI found myself giving higher marks to students who took the time to explain their intent and their process.\u201d<\/p>\n

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BRIAN SINGER
\n<\/strong>Principal, Altitude<\/strong><\/p>\n

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\u201cOne thing I want to see more of is a clear articulation of the problem you\u2019re trying to solve and how you arrived at the solution. Without knowing what you were trying to do, it\u2019s really hard to evaluate the work and know if you were successful or not.\u201d<\/p>\n

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\n\u201cWorks In Progress: CalArts Graphic Design Program Show<\/a>\u201d by Junki Hong, Winner, Commercial \u2013 Print \/ Graphic \/ Illustration.<\/em><\/p>\n

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\u201cCONCEPT FIRST, AESTHETICS SECOND:
\n<\/strong>IDEAS ARE THE MOST IMPORTANT PART\u201d
\n<\/strong>\u2013KRISTINE ARTH<\/em><\/strong><\/p><\/blockquote>\n

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You probably noticed some trends in those comments? Keep them in mind\u00a0as you\u2019re getting ready for the 2019 competition. If you haven\u2019t already, meet all the 2018 final judges<\/a>\u00a0and see who they chose for this year\u2019s top honors in the 2018 Showcase<\/a>.<\/p>\n

Then \u2013 tune in to @adobeawards \/ #adobeawards\u00a0<\/strong>on social as we follow the winners on their VIP journey to Adobe MAX 2018<\/a>\u00a0in Los Angeles, October 13 – 17\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

We asked the final judges of the 2018 Adobe Design Achievement Awards\u00a0to share their impressions with us, having just looked at two thousand of the very best student projects from around the world. What surprised them? What do they want to see more of in the 2019 competition? Read on for a few of their […]<\/p>\n","protected":false},"author":1,"featured_media":1002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":[],"categories":[3,1],"tags":[44,30,98,99,100,95,92,96,97,60,94,93],"_links":{"self":[{"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/posts\/1001"}],"collection":[{"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1001"}],"version-history":[{"count":8,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/posts\/1001\/revisions"}],"predecessor-version":[{"id":1119,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/posts\/1001\/revisions\/1119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=\/wp\/v2\/media\/1002"}],"wp:attachment":[{"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/career.adobeawards.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}